He is the guy who writes the newsletters form 123Greetings.com. Some years back while sending a ecard through 123 Greetings I had accidentally clicked on newsletter service. So next week a newsletter was delivered to my inbox faithfully, only to be deleted promptly by me. Newsletters always bore me.
Then one day while cleaning up my spam mail I saw a couple of Editor Bob emails. Before heartlessly deleting them, I decided to open one and see what was in it. I was expecting samples of new ecards. But to my amazement found this very interesting piece of write-up-- nothing heavy, just easy stuff, mostly about friends and upcoming evnets and how this guys was planning to spend them. His writing is very lucid and while reading it you would feel like you know all his friends, you get to know about his crushes etc etc. It is a bit like reading the Friends series than watcing it.
Ever since I have been hooked to Editor Bob's writing. What seems like fun, light reading to us, am sure the guy must be sweating it out to write. In my experience simple writing is the most difficult to achieve.
Those of you who enjoy reading should give him a try, he is a great read at the middle of a hectic day in office. A strong excuse of mine to take a break.
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